InsideView Right of Publicity

A federal court authorized this Notice because you have the right to know about the Settlement of this class action lawsuit and about all of your rights and options before the Court decides whether to grant Final Approval of the Settlement. The Notice and this website explains the lawsuit, the Settlement, your legal rights, what benefits are available, who is eligible for the benefits, and how to get them.

The lawsuit is known as Hoffower et al. v. DemandBase, Inc. et al., Case No. 2025CH000014 (Circuit Court of LaSalle County, Illinois) (“lawsuit”). The individuals who filed this lawsuit are called the “Plaintiffs” and/or “Class Representatives” and the companies sued, Demandbase, Inc. and Insideview Technologies, Inc., are called the “Defendants.

Plaintiffs filed this lawsuit against Defendants, individually, and on behalf of residents of certain states who are not registered users of InsideView or Demandbase and whose InsideView “people” profile was viewed by a free user alleging that Defendants’ use of consumers’ names, contact information, job titles, places of work, education histories, cities of residence, and other personal information to encourage individuals to purchase subscriptions to Defendants’ database without their consent violated their states’ right-of-publicity statutes. Plaintiffs brought this lawsuit against Defendants.

Defendants deny the legal claims and deny any wrongdoing or liability. No court or other judicial entity has made any judgment or other determination of any wrongdoing by Defendants, or that any law has been violated. Instead, Plaintiffs and Defendants have agreed to a settlement to avoid the risk, cost, and time of continuing the lawsuit.

In a class action, one or more people (called class representatives) sue on behalf of all people who have similar legal claims. Together, all these people are called a class or class members. One court resolves the issues for all class members, except for those class members who timely exclude themselves (opt-out) from the class.

The Class Representatives in this lawsuit are Plaintiffs Kate Hoffower, Dru Dominici, Wilton Alderman, Tammy McAlpine Brown, Reid Cooper, Mark Sessa, and Gary Hall.

Plaintiffs and Defendants do not agree about the legal claims made in this lawsuit. The lawsuit has not gone to trial, and the Court has not decided in favor of Plaintiffs or Defendants. Instead, the Plaintiffs and Defendants have agreed to settle the lawsuit to avoid the risks, delay and expense of continuing the litigation. The Class Representatives and their lawyers believe the Settlement is best for all Settlement Class Members because of the benefits available to Settlement Class Members and the risks and uncertainty associated with continuing the lawsuit.

You are a Settlement Class Member if you are in one of the groups below:

Alabama Settlement Class: All Alabama residents who are not registered users of InsideView or Demandbase and whose InsideView “people” profile was viewed by a free user between December 2019 and February 2022.

California Settlement Class: All California residents who are not registered users of InsideView or Demandbase and whose InsideView “people” profile was viewed by a free user between December 2019 and February 2022.

Illinois Settlement Class: All Illinois residents who are not registered users of InsideView or Demandbase and whose InsideView “people” profile was viewed by a free user between December 2020 and February 2022.

Indiana Settlement Class: All Indiana residents who are not registered users of InsideView or Demandbase and whose InsideView “people” profile was viewed by a free user between December 2019 and February 2022.

Nevada Settlement Class: All Nevada residents who are not registered users of InsideView or Demandbase and whose InsideView “people” profile was viewed by a free user between December 2017 and February 2022.

Ohio Settlement Class: All Ohio residents who are not registered users of InsideView or Demandbase and whose InsideView “people” profile was viewed by a free user between December 2017 and February 2022.

South Dakota Settlement Class: All South Dakota residents who are not registered users of InsideView or Demandbase and whose InsideView “people” profile was viewed by a free user between December 2019 and February 2022.

The deadline to file a claim was October 30, 2025 and has passed.

The exclusion deadline has passed.

The objection deadline has passed.

If you are a Settlement Class Member and you do nothing, you will not receive Settlement payment, and you will give up rights explained in FAQ 11, including your right to start a lawsuit, continue with a lawsuit, or be part of any other lawsuit against any of the Released Parties about the legal issues in this lawsuit that are released by the Settlement.

If you are a Settlement Class Member and you submit a timely and valid Claim Form, you may be eligible for a payment of an equal portion, or pro rata, share of your state-specific Settlement Fund, after payment of Settlement Administration Expenses, the Fee Award, and any service award to that Settlement Class’s respective Class Representative(s). The settlement creates seven state-specific Settlements Funds in the following amounts: Alabama, $325,575.00; California, $729,088.50; Illinois, $501,975.00; Indiana, $320,445.00; Nevada, $115,256.25; Ohio, $1,699,830.25; and South Dakota, $7,830.00.

Injunctive Relief: Under the Settlement, in any revived version of the legacy website insideview.com, Defendants shall obscure information in any teaser “people” profiles of Settlement Class Members that are displayed to non-subscribers (e.g., free users) and that invite the purchase of a subscription (e.g., via the display of an “Upgrade to Pro” button on the profile) such that the teaser profiles do not precisely identify the specific person.

If you are a Settlement Class Member, unless you exclude yourself (opt-out), you are choosing to remain in the Settlement Class. If the Settlement is approved and becomes final, all Court orders and any judgments will apply to you and legally bind you. You will not be able to sue, continue to sue, or be part of any other lawsuit against the Defendants or any of the Released Parties relating to the claims in the lawsuit. The specific rights you are giving up are called “Released Claims”. The Released Claims for Settlement Class Members include any and all past and present claims and causes of action, known or unknown, contingent or absolute, pleaded or that could have been pleaded, arising from or that are in any way related to Defendants’ use of Settlement Class Members’ names, contact information, job titles, places of work, education histories, cities of residence, photographs, personas, or other personal or professional information, including any claims alleging the violation of any right of publicity laws in Alabama, California, Illinois, Indiana, Nevada, Ohio, or South Dakota. For questions regarding the Release or Released Claims and what the language in the Settlement Agreement means, you can also contact Class Counsel listed in FAQ 14 for free, or you can talk to your own lawyer at your own expense.

Payments to approved claims were issued on January 7, 2026.

The Court held a Final Approval Hearing on October 21, 2025. At this hearing, the Court approved the Settlement and also approved Class Counsel's Application for Attorneys' Fees, Costs, and Service Awards to the Class Representatives.

The Court has appointed Sam Strauss, Raina Borrelli, and Brittany Resch of Strauss Borrelli PLLC, Michael Ram of Morgan & Morgan, and Benjamin Osborn of the Law Office of Benjamin R. Osborn PLLC as Class Counsel to represent you and the Settlement Classes for the purposes of this Settlement. You may hire your own lawyer at your own cost and expense if you want someone other than Class Counsel to represent you in this lawsuit.

These FAQs are only a summary of the proposed Settlement of this lawsuit. Complete details about the Settlement are provided in the Settlement Agreement. The Settlement Agreement and other related documents are available here. You may get additional information at by calling toll-free 1-888-818-4682, or by writing to:

Insideview Right-of-Publicity Settlement
Settlement Administrator
PO Box 2319
Portland, OR 97208-2319

PLEASE DO NOT TELEPHONE THE COURT OR THE COURT’S CLERK OFFICE REGARDING THIS NOTICE.

A portion of your payment has been remitted to the Internal Revenue Service in accordance with their rules for payment thresholds for tax year 2026. You will receive a Form 1099 in January of next year (2027), which you will need when you file your tax return. Please speak to your tax advisor for more information on this. Please notify us of any address changes so that any necessary tax forms can be mailed to your most current address.